Laura Snoad

I am a London-based freelance journalist specialising in design, arts and culture.

You can find my writing in Grafik (where I'm currently a freelance staff writer), We Heart, Digital Arts, onoffice, Icon, Wrap Magazine and occasionally The Quietus.

Formerly the features editor at Grand Designs Magazine, I have also worked on staff at Marketing Week and Design Week.

Available for projects and commissions.

Email me at


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From icons for Time to The Independent’s new logo, Italian duo La Tigre have taken the international editorial world by storm. Now with identity projects in their sights, be prepared for proof that size really doesn’t matter.

I’ve been besotted with La Tigre’s work for quite some time so it was with great pleasure that I went to Milan to catch up with Luisa and Walter for this Grafik piece and discuss the radical changes happening in the Italian graphic design scene right now. 

I worked with the lovely Gavin Lucas to curate seven hours (yes, seven hours!) of radio for Comms Bureau, the daily radio station at illustration festival Pick Me Up. Our topic was magazines and we got some incredible editors and art directors to come and talk to us, as well as playing some of their favourite records. 

MagCulture’s Jeremy Leslie and Stack’s Steven Wilson kicked off proceedings with an alphabet of the hottest independent magazines. Chris Harrison and Polly Glass from Wrap chatted to us about how the title has evolved through ten issues (and Gavin played some excellent rap tunes, geddit?). Erin Spens from Boat Magazine couldn’t come into the studio as she and the team were mid-move to LA, but she gave us the low-down on their latest Peru issue and compiled an incredible mix of Afro-Peruvian tracks. Design Week’s Emily Gosling and Tom Banks provided us with our Lunch Time Music Hour and Patrick Burgoyne from Creative Review came in to talk about innovating across platforms. Sam Walton, founder and editorial and creative director of craft-focused Hole & Corner magazine, enthused about the amazing people featured in H&C’s first two issues. Finally Printed Pages’ Liv Siddall and illustrator Ed Carvalho-Monaghan came in to talk about their music-led collaboration and how the magazine works. Click on the names to listen to the podcasts.

Stoic frowns, loud ’70s-style knitwear, twins – the creative direction for new Belgian clothing brand Mosaert looks more like a poster for Wes Anderson’s latest film than your standard fashion fare. I wrote a small piece about this exciting new label for We Heart - read it here.

For his latest show in the warren of rooms underneath Somerset House’s famous fountain courtyard, Barcelona-born graffiti artist Sixe Paredes has created an homage to Peruvian art and culture with an immersive, tassel-filled exhibition inspired by and made in collaboration with artisans from Peru. I wrote a small piece on the exhibition for We Heart – read it here.

One December evening in 1980, six young designers sat around a table in Milan eating together. Their host was one of the grandees of late Italian design Ettore Sottsass, who, then in his sixties, has assembled this crack team of twenty-something hotshots to discuss his plans for a new collection of furniture. This party went on to form the Memphis Group, a movement whose aesthetic and ethos is the zeitgeist once more.

For a piece for Wrap magazine, I spoke to many of the illustrators working in this style to get to the bottom of the group’s re-emerging popularity. You can buy a copy of the issue here.

Image by Leta Sobierajski.

Stepping into Jean Jullien’s Dalston studio, you’re greeted left, right and centre with physical reminders of just how prolific the French illustrator really is. The bright top-floor room, which he shares with his brother Nico (a musician and animator who now collaborates closely with Jean) and illustrators Thibaud Harem and Dan Frost, feels like walking into a three-dimensional portfolio, packed to the rafters with intriguing debris from previous projects.

For a cover profile for Wrap magazine, I spoke to Jean about his trademark style, the politically engaged blog News of the Times he runs with friends and learning how to delegate. You can buy the issue here.

During the Salone del Mobile in Milan, Ford unveiled its latest luxury concept, the S-MAX Vignale. For this piece for We Heart, I got chatted with Ford Europe’s Executive Director for Design Martin Smith about craftsmanship, the future of cars and changing Ford’s wholesome image. 

Design report from Milan: here’s the second batch of the stories I wrote for design and lifestyle site We Heart from the Salone del Mobile.

Cutting-edge designers Studio WM showcased a series of circular mirrors with such fine-tuned technical wizardry that can make things behind them appear and disappear. I fell in love with Mae Engelgeer’s graphic weaves and sculptural chunky knits. Dutch interior architect and furniture design student Ymke Vertelman created an instrument made from different shapes and sizes of blocks, she constructed steel-capped pointe shoes to play them with, creating different notes depending on what is hit and how. Dutch studio Ontwerpduo combine fantasy-inspired furniture with whimsical photo shoots.

Earlier this month, I went to the Salone del Mobile in Milan to report on the latest trends and emerging designers coming out of the design industry’s biggest and most prestigious event. Here’s the first batch in a round up of the stories I wrote for design and lifestyle site We Heart.

London-based furniture manufacturer Dzek has teamed up with Brit designer Max Lamb (the first in a host of collaborations) to create a new type of marble, called Marmoreal, which is flecked with different coloured stones giving it a thoroughly contemporary look not unlike slabs of fruit-filled nougat. Provocative YBA artist Sarah Lucas launched her debut furniture collection, as part of an exhibition organised by the Sadie Coles gallery. Designed by third year product design students at L’École de design Nantes Atlantique in France, this collection of products dreams up some bold new ways to survive extreme conditions in the aftermath of a natural disaster, nuclear fallout or even a zombie attack. A new collection of furniture by Clique Editions combines sleek pieces made from wood, Valchromat, and wood with a hidden electronic function.

For this Grafik feature, I spoke to graphite master Von ahead of his latest exhibition Elsewhere, the culmination of a year-long collaboration with photographer Dan Sully to capture moments of unconscious contemplation.

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