Laura Snoad

I am a London-based freelance journalist specialising in design, arts and culture.

You can find my writing in Grafik (where I'm currently a freelance staff writer), We Heart, Digital Arts, onoffice, Icon, Wrap Magazine and occasionally The Quietus.

Formerly the features editor at Grand Designs Magazine, I have also worked on staff at Marketing Week and Design Week.

Available for projects and commissions.

Email me at


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86 posts tagged design

From icons for Time to The Independent’s new logo, Italian duo La Tigre have taken the international editorial world by storm. Now with identity projects in their sights, be prepared for proof that size really doesn’t matter.

I’ve been besotted with La Tigre’s work for quite some time so it was with great pleasure that I went to Milan to catch up with Luisa and Walter for this Grafik piece and discuss the radical changes happening in the Italian graphic design scene right now. 

I worked with the lovely Gavin Lucas to curate seven hours (yes, seven hours!) of radio for Comms Bureau, the daily radio station at illustration festival Pick Me Up. Our topic was magazines and we got some incredible editors and art directors to come and talk to us, as well as playing some of their favourite records. 

MagCulture’s Jeremy Leslie and Stack’s Steven Wilson kicked off proceedings with an alphabet of the hottest independent magazines. Chris Harrison and Polly Glass from Wrap chatted to us about how the title has evolved through ten issues (and Gavin played some excellent rap tunes, geddit?). Erin Spens from Boat Magazine couldn’t come into the studio as she and the team were mid-move to LA, but she gave us the low-down on their latest Peru issue and compiled an incredible mix of Afro-Peruvian tracks. Design Week’s Emily Gosling and Tom Banks provided us with our Lunch Time Music Hour and Patrick Burgoyne from Creative Review came in to talk about innovating across platforms. Sam Walton, founder and editorial and creative director of craft-focused Hole & Corner magazine, enthused about the amazing people featured in H&C’s first two issues. Finally Printed Pages’ Liv Siddall and illustrator Ed Carvalho-Monaghan came in to talk about their music-led collaboration and how the magazine works. Click on the names to listen to the podcasts.

Stoic frowns, loud ’70s-style knitwear, twins – the creative direction for new Belgian clothing brand Mosaert looks more like a poster for Wes Anderson’s latest film than your standard fashion fare. I wrote a small piece about this exciting new label for We Heart - read it here.

During the Salone del Mobile in Milan, Ford unveiled its latest luxury concept, the S-MAX Vignale. For this piece for We Heart, I got chatted with Ford Europe’s Executive Director for Design Martin Smith about craftsmanship, the future of cars and changing Ford’s wholesome image. 

Design report from Milan: here’s the second batch of the stories I wrote for design and lifestyle site We Heart from the Salone del Mobile.

Cutting-edge designers Studio WM showcased a series of circular mirrors with such fine-tuned technical wizardry that can make things behind them appear and disappear. I fell in love with Mae Engelgeer’s graphic weaves and sculptural chunky knits. Dutch interior architect and furniture design student Ymke Vertelman created an instrument made from different shapes and sizes of blocks, she constructed steel-capped pointe shoes to play them with, creating different notes depending on what is hit and how. Dutch studio Ontwerpduo combine fantasy-inspired furniture with whimsical photo shoots.

Earlier this month, I went to the Salone del Mobile in Milan to report on the latest trends and emerging designers coming out of the design industry’s biggest and most prestigious event. Here’s the first batch in a round up of the stories I wrote for design and lifestyle site We Heart.

London-based furniture manufacturer Dzek has teamed up with Brit designer Max Lamb (the first in a host of collaborations) to create a new type of marble, called Marmoreal, which is flecked with different coloured stones giving it a thoroughly contemporary look not unlike slabs of fruit-filled nougat. Provocative YBA artist Sarah Lucas launched her debut furniture collection, as part of an exhibition organised by the Sadie Coles gallery. Designed by third year product design students at L’École de design Nantes Atlantique in France, this collection of products dreams up some bold new ways to survive extreme conditions in the aftermath of a natural disaster, nuclear fallout or even a zombie attack. A new collection of furniture by Clique Editions combines sleek pieces made from wood, Valchromat, and wood with a hidden electronic function.

Best known for his curvy Plumen bulb, industrial designer Samuel Wilkinson’s got plenty more bright ideas – as well as the practical skills to meld tradition with innovation. For this onoffice feature, I spoke to Sam about moving on from the Plumen’s enormous success, getting his hands dirty in factories and his latest raft of projects.

Tucked in between Guyana and French Guiana, Suriname might not be South America’s most well-known destination. At just 162km2, it’s one of the more petite of the continent’s countries and is largely covered by swathes of amazon rainforest. But its colourful national dress, which features huge folds of fabric arranged three-dimensionally around the body has inspired the latest collection from Dutch fashion student Christa van der Meer. Her Iminjunju range features elaborate headdresses, voluminous quilted jackets belted at the middle and clashing prints layered boldly on top of each other. For this We Heart feature, I caught up with Christa to find out a little bit more about these unique garments.

Studio Formafantasma’s latest collection made from volcanic rock is simply stunning. I wrote a short piece on it for We Heart as part of my Milan coverage for the site. 

Whether they’re casting 10m-long concrete tables using a helter-skelter slide or creating fire drawings using flammable screen-printed paint, design duo Glithero are never far from a madcap scheme that on the surface sounds bonkers but in practice yields beautiful results. Their latest innovation is a series of woven tablecloths made by using organ punchcards, that in essence creates a physical visualisation of the music the cards would create. For this feature for We Heart, I caught up with designers Tim Simpson and Sarah van Gameren to get the low-down on the project.

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