Unfortunately, when designers hit the headlines, it’s normally due to a massive cock-up. Websites that cost £100,000 and then don’t load properly, new brand names that mean ‘prostitute’ in Spanish slang and, of course, logos that bear an unfortunate resemblance to cartoon characters doing inappropriate things – the list is endless.
Luckily for most, failure is usually on a much smaller, more personal scale. It ranges from a nagging suspicion that you could have made that project just that little bit better if you’d had an extra hour, right through to weeks of work that are met by your clients with a resounding: “That’s not what we had in mind.”
For this Digital Arts feature I spoke to some of the UK’s leading designers about the importance of failure, and how to manage your disappointment and that of your client when things go tits up.